OUR ORIGIN

Origin Story

                                                                                                                                            Rum'un definition: Rum'un refers to a person(typically a child) is mischievous or eccentric, yet undeniably loveable. The term encapsulates a spirit of individuality, warmth, and charm that is uncontainable and genuine. It is these qualities that inspire the essence of our brand.

At Rum'un we take immense pride in our Tasmanian roots, which influences everything we do. As a locally-founded brand, we are committed to supporting our Tasmanian community by partnering with local businesses whenever possible—whether it's sourcing packaging, or collaborating with talented Tasmanian artisans. We believe in the power of community, and we’re proud to have our customers as part of that story.

By fostering local connections, we ensure that every piece of Rum'un activewear not only reflects our commitment to quality but also to the people and spirit of Tasmania. 

The Birth of Rum'un

Founded in June 2023 in the heart of Tasmania, Australia, Rum'un Sportswear emerged from a passion for learning, innovation, and experimentation. Our mission is to create a brand that embodies self-confidence, while embracing the beauty of one’s quirks and imperfections. In doing so, we strive to cultivate a sense of empowerment through activewear that speaks to both individuality and authenticity.

You're a Rum'un - The best compliment you can give. 


 

Natasha Booth - Founder